Once again HOM furniture provided me with $20 for free. You can see my first opinion on this tactic here.
Once again, I was bubbling with delight at their misfortune for giving me $20 free dollars. Perhaps they will stop doing this eventually?
So I took my $20 to my nearby HOM furniture and once again walked through the whole store looking for that perfect $20 item. I finally decided on a vase that I liked. In fact, I was close to purchasing this vase the last time I was in with my first coupon. So this was great news. However, as I was walking around I realized two things.
Number 1: I was going to run out of desirable $20 items soon. Then would I resist the urge to start purchasing more expensive things?
Number 2: They were training me! Although I would never make another large purchase anywhere until I had paid off my first, I never realized the subversive tactics of giving me free money. HOM is training me to go to HOM for both my large AND small purchases. Perhaps I would get home and say, “well I would like this whole room to match and I know just the thing at HOM.” Or better yet, I would say, “HOM was so nice to give me all that money for free, I would like to support their business with a purchase of a coffee table.” Or even that I would post on my blog and help them with some free advertising! I’d been HAD!
Well not entirely. But I was a little shocked that I, someone who has strong no-shopping will power, would be subject to the pull of free money as a training mechanism to create customer loyalty. And, you know, I think it might just work. And that’s a shock I wasn’t prepared for.




Did you know? When the economy is down everyone